Data Engineering for AdTech

Advertising technology runs on data velocity and precision attribution. I build the analytics infrastructure that powers campaign optimization — from consumer behavior tracking with full-funnel journey mapping to marketing campaign analytics that deliver insights 12 hours faster than legacy systems. For AdTech companies drowning in click-stream data with no clear path to actionable metrics, I design processing pipelines that turn raw events into revenue-driving insights.

AdTech Data Challenges I Solve

Real-time bidding data processing at scale with strict SLA requirements

Cross-device identity resolution and consumer journey mapping

Campaign attribution across dozens of touchpoints and channels

Cost-effective processing of high-cardinality event streams

AdTech Projects

Executive Revenue Real-time Analytics Platform

Built comprehensive dashboard suite for tracking operations, customer behavior and financial metrics

Real-time KPI Monitoring360° Business View<5 min Data Latency
PythonSQL ServerLookerAWS

Consumer Behavior Analytics

Analytics-driven system for tracking and optimizing user journey

+18% User EngagementReal-time Funnel TrackingFull-funnel Journey Mapping
PythonSQLSnowflakeAirflowTableau

Marketing Campaign Analytics

Optimizing ETL processes for marketing campaign analysis

$140K Annual Savings-30% Compute Costs12h earlier Insights
PythonDatabricksSQLApache Spark

Building Data Infrastructure for AdTech?

Let's discuss how modern data engineering can solve your adtech data challenges.

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